Netflix sales are rising again thanks to the rise of the streaming war

On By Yukito

  • The American giant makes money from initiatives, including limiting account sharing
  • Netflix also made gains in non-English-speaking markets
  • Cheaper subscriptions that include ads also help

According to the city and financial reporter

Updated:

Netflix looks set to post another quarter of double-digit sales growth this week, extending its lead over rival streaming services.

The US giant is cashing in on initiatives including limiting account sharing, which allows viewers to pay to watch its shows such as Bridgerton rather than using a borrowed password.

It also made gains in non-English speaking markets.

Netflix sales are rising again thanks to the rise of the streaming war

It’s paying off: The US giant is cashing in on initiatives including a ban on account sharing – forcing viewers to pay to watch its shows like Bridgerton

Cheaper subscriptions that include ads also help.

Analysts at AJ Bell said: “Slowing subscriber growth in 2022 is now a distant memory.

“Netflix shares more than tripled, confirming investors’ view that the company is a winner in the streaming wars.”

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